The Culinary Watch: Usable in Hell's Kitchen

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Monday, June 29th, 2009

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This is an odd duck. A company called Morpheus Watches has just released the Culinary watch, a $400 quartz piece with 41.5mm case and design cues that come from high-end cookwear.

. The Culinary features a concentric circle texture on the dial, calling out the same relief found in fine cookware. The shape of the case itself resembles a skillet, and the crown and pushers are formed in the style of high end oven or cook top knobs.

Fair enough. It uses a Swiss ISA movement and has an alarm for timing dishes, reserve de marche battery meter, and luminous hands. It comes on leather or steel and has a sapphire crystal.

I’ve always said that watchmakers need to target famous chefs. After all, when they’re on TV their wrists are always showing. A lost Rolex in the pudding might even make for a great gift for a lucky diner.

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