More proof (see: the Perfect Pushup and the Snuggie.) that having a quirky, on-all-the-time commercial is a step in the right direction toward Big Success. MagicJack (commercial here) is selling something at the rate of 9,000 to 10,000 units per day, making its parent company, YMax Communications, some $100 million this year alone. But, in this age of Skype, who’s buying this thing?
Two points for you if you guessed “older people.” The company’s average customer age is 50, and and live in retirement-friendly places like California or Florida.
MagicJack, if you have no idea what I’m on about, is a device that plugs into your computer’s USB port that in turn lets you make and receive phone calls through your Internet connection. The reason why it’s so popular, I guess, is that you get the first year of service for free, and after that it’s only $20 per year. That low price is especially appealing to people on fixed income, or for people whose regular phone bills are too high.
One side note: you do need to keep your computer on all the time for something like the MagicJack to work, so all that savings you’re getting by freeing yourself from the phone company may go straight toward powering your computer.