Yesterday we posted about Glam Media contacting Twitter app developers concerning an upcoming ‘Twitter-powered ad network’, and requested more information from CEO Samir Arora as the e-mail we were forwarded by one of the developers was rather scarce on details.
He came through earlier this morning to confirm the accuracy of the scoop, and also provided a statement from his team in order to shed more light on the imminent initiative. As we suggested, the new solution is tied to GlamApps, the company’s application platform.
Arora tells us:
Unlike Social Network apps that live “inside” MySpace and Facebook, Twitter is revolutionizing the apps business by pioneering an open model- Glam sees this as the first mid and long tail of Social Apps, much like iPhone has done for mobile apps with a pay for apps model. Given internet apps are free, except for a small “pro” apps upgrades, it is vital that we can figure out a monetization quickly. Given the audience and vertical targeting Glam has developed for content publishers and the trust with brand advertisers, Glam can bring the learning to the Twitterverse. Like Portals like Yahoo and AOL offered advertisers content along with social apps like AIM, Twitter Apps Network helps Glam Media offer distributed social apps to brands- taking the next step in building a true distributed media company.
Yep, that’s still vague. Hopefully we’ll have a better understanding of what Glam Media is trying to accomplish when they share more details about the project next month.
We didn’t really ask, but Arora also shared some statistics about the current reach of the Glam network. He claims Glam Media currently boasts over 1,000 publishers with 6,000 editors/journalists/bloggers reaching 56 million unique users a month in the United States. That’s one big vertical.