Renowned celebrity blogger Perez Hilton (real name Mario Armando Lavandeira) was apparently assaulted by artist will.i.am, frontman of The Black Eyed Peas and his security guards, according to messages posted to his Twitter account. We’re pretty sure this really happened, although you never know.

Follow-up tweets read that the bleeding had stopped, the police had arrived and would investigate the case further, and that today would be a normal day at work for Lavandeira without any mention of the incident on his wildly popular blog until the authorities close up the investigation.

Update: will.i.am’s video response

Update 2: and Perez Hilton’s video response

It’s remarkable that he chose to tweet out a message for help rather than contact the police directly (he has over 1 million followers on Twitter). From the looks of it, he needed to effectively ask people to stop calling the police because the department got flooded with incoming calls from his fans.

Or how Twitter can be both a way for people to call for help in real-time, but also a way for them to order a mob.