Google Flipper Is About To Jump Out Of The Water

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Thursday, June 18th, 2009

Google is about to launch a new Google Labs project it calls Flipper, we’ve learned. No, it’s not a dolphin. As you can see in the screenshot, it looks like the project is a more visual way to read Google News, or to “flip through it,” as it were.

While we have yet to use it, what looks nice about it is that you can not only browse by sections, but also by sources, keywords, and most importantly by elements such as “most popular” and “recommended.” The visual representation probably won’t revolutionize Google News’ often sub-par performance, but the better filters could.

The URL currently takes you to a Google log-in page, but when you sign-in you’re greeted with:

Please visit this page from any computer on the corporate network to automatically enable access for your account.

Which means this remains internal to Google right now. But look for it soon. Click on the image below for a slightly larger version.

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