JVC today announced a new brand for LCD TVs in Japan [JP]. The first model of the badly named XIVIEW series is the LT-42WX7, a full HD display sized at 42 inches. JVC said they first want to target business customers with the new model, possibly followed by XIVIEWs for home use.

The new TV covers 100% of the sRGB color space and is able to reproduce 96% of the Adobe RGB color space. Other specs include a contrast ratio of 4,000:1, 450cd/m² brightness, 178° viewing angle and a 5.5ms response time. Buyers also get 2x10W speakers and 3HDMI interfaces.

Sales in Japan start at the beginning of next month. The LT-42WX7 will be priced at $3,700. JVC is yet to say if the XIVIEW TVs will ever make it outside the Japanese market.