Panasonic Japan has announced [JP] a new line of colorful and “jewel”-studded earphones specifically made for women. The so-called Moon Jewel earphones will be offered in 12 different colors, based on astrological signs.

This is the first time Panasonic designed an audiovisual product with women only in mind as a target group. Each earpiece of the Moon Jewels is extra-small to fit the smaller ears of female customers and decorated with three zirconia. Panasonic also says the Moon Jewels are designed so as not to disturb women wearing earrings.

Available in Japan from July 7, people living outside this country can order the Moon Jewel for $39.78 plus shipping over at Geek Stuff 4 U.