Sony takes the mercury out of alkaline batteries

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Thursday, June 11th, 2009

sony_mercury

Sony, so far not known to be a particularly “green” tech company, has announced plans [JP] to commercialize a total of six different models of batteries that contain no mercury. The company said it’s the first that has found a way to mix absorbent raw material into the cathode, eliminating the need to use mercury in the button batteries.

Mercury is said to be a particularly toxic element for humans and the environment alike. So Sony claiming their new technology, which prevents the button battery from swelling, will help reducing 470kg/340l of mercury yearly is good news.

sony_mercury_2

The picture shows a Japanese pack shot. Labeled “Eco”, all six models will go on sale over here on October 10 (prices: $2 per battery). Sony Japan hasn’t said anything yet regarding sales overseas. The company plans to revamp its entire line-up of alkaline (button) batteries this year to fit the new eco-friendly standard.

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