Casio Japan announced a new point-and-shoot camera today [JP], the EXILIM Hi-ZOOM EX-H10. The 12.1MP camera is a follow up to the EX-V7 and EX-V8 the company released in 2007. It features an impressive 10xoptical zoom (wide-angle starting at 24mm) and can shoot 1,000 images on a single battery charge. According to Casio, this is three times more than other cameras in this class have to offer.

The camera also features a 3-inch LCD, 37.5MB of internal memory and SD/SDHC support. It records 1,280 by 720 video in Motion JPEG at 24fps but is missing an HDMI interface. It measures 102x62x24mm and weighs 164g (without the battery).

The new Exilim will launch in Japan on July 3 in pink and silver. The Japanese street price is $400, but Casio hasn’t announced their plans for release in other countries yet.