Apple has hired David Fincher, director of movies such as Fight Club, Zodiac or The Curious Case of Benjamin Button, to direct a TV commercial for the iPhone 3G S. The 30-second spot is supposed to push the phone’s video recording feature. Fight Club cinematographer Jeff Cronenweth took over the camera work for the commercial, which was released today.
The ad is called “Break In” and shows a man breaking into a Apple R&D facility to get the new iPhone. But little does he know about said new feature and gets caught “on tape”.
It’s not a bad commercial, but was it really necessary to hire a David Fincher to direct it, Apple? And does the speaker in the ad really say video recording is an “amazing” feature?
Via Slash Film