Let’s start with Toshiba’s ad that looks like it came straight out of the early 90s. Pretty boring if you ask me. Aside from that the SV670 is quite stunning. For one thing, the 55-inch model would take up my entire living room and I’d be happy to watch from the next room. I can’t say too much about the local dimming and simulated 240Hz because all the Toshiba sets were looping the same video of the Rose Gardens in Portland, OR. The Deep Lagoon design might seem gimmicky, but when you’re in the store staring at hundreds of black trimmed TVs on the wall, the Regza is going to catch your eye. I can’t give it a proper “hands-on” because it didn’t seem to be calibrated correctly because the ZV650 seemed to be properly calibrated and the color on that particular set blew away the SV670. I was thoroughly impressed with Toshiba’s lineup that was re-announced today, but I’ll reserve final judgment until I’ve had proper time with each. In the meantime, check out the photos.