Google Takes Another Swipe At Microsoft. Enterprise Apps Now Sync With Outlook.

Tuesday, June 9th, 2009

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

Google’s small but growing enterprise app business is now going for Microsoft’s jugular. At a press conference today (see Mike’s real-time notes), Google announced a new plug-in that will sync Google’s enterprise versions of Gmail, contacts, and calendar with Microsoft’s Outlook. In the enterprise, Outlook is still king and not everyone is ready to switch just yet to browser-based email, calendars and contact management.

So employees can continue to use Outlook if that is what they are comfortable with, and Google Apps will run on the backend. Google is claiming that its enterprise apps cost less than half of Microsoft Exchange (the server software that is paired with Outlook, where all the money is). The new syncing tool, Google App Sync, works only on Windows at this point and is only available for (paying) enterprise customers.

Steve Ballmer is not going to be happy about this.

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