Still fretting over the price of the PS3? Well, if one analyst proves accurate, then Sony will cut the price of the PS3 by $100 in mid-August. And if “mid-August” sounds vaguely familiar to you, that’s because it is! That’s when EA releases Madden, a game that, somehow, still sells a boatload every year. (Note: I have never bought a Madden game. Imagine that!)

This hot rumor was dropped by an analyst at Sterne Agee—surely you’ve heard of these guys? The price cut is timed so as to coincide with, yes, the launch of Madden, but also the back-to-school shopping season.

Is there any specific reason for the price cut, if it ever happens? Well, to spur hardware sales, of course, especially in the run-up to the holiday shopping season. The latest data predicts a 17 percent drop in hardware sales for the month of May—can’t have that!

But all that “analyst” talk is, quite frankly, balderdash to you and I. A cheaper PS3, for whatever reason, is nothing but good news.

A $299 Blu-ray player, that happens to play a few good games, ain’t too bad, no?

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