Why Apple wins. every. time.

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wwdcToday there was no reality distortion field. Just a reality field. You want video. Here it is. You want devs to have video. Here it is. You want to edit video in place without loading Quicktime Pro or even knowing what it is. Here it is. You want the video menu and nav tools to disapper. They’re gone. You want them back. Here they are.

You want a way to find your iPhone if you put it on silent to turn off all the noise and then your cat pushed it into the cracks of the sofa. Buy MobileMe, go to the page, look at the map, click ring and it overrides silent. Never had reason one to get MobileMe, but this Marriage Saver option is definitely almost worth a hundred bucks a year. If one developer bootstraps MobileMe for some value and I download that app, I’m almost in. And you can sell it to your wife as a way of checking where you are.

Oh, you like the Pre. Here’s the 3G for 99 bucks. Thanks for the three days, Palm. And how about the G2 having no headphone jack. Apple doesn’t even have to win with this kind of competition. Seriously, who is the guy at Google who didn’t step up and flag that at the meeting? But guess what, Apple is winning anyway. The biggest laugh the whole morning was what wasn’t said, when Phil Schiller announced tethering on 22 carrier partners in 42 countries. Wait for it, wait for it, wait for it, didn’t even have to say no AT&T. Big laugh.

Apple has the carriers on the run. You can see the vise tightening as AT&T gets closer to the reup time on the exclusive deal. With Pre and G2 already out there, it won’t take long for them to almost catch up on other carriers, and then… oh how about 99 bucks for a 3G with 1 billion Appstore downloads. Who’s kidding who here. Hell, Apple has the browsers on the run too. HTML 5, 2X to 3X the speed in Safari, HTTP audio and video streaming. I think I saw RSS on the screen in the upper row third from the left of 1000 features.

Peer to peer auto-find no peering over bluetooth. The kids playing p2p backgammon in the back seat. TomTom GPS car kit with big speaker and look-ahead video preview. Honk your horn and unlock the car with ZipCar. The iPhone is the tip of the iceberg, our universal remote control with new features and updates literally streaming down in realtime.

As we sat there, it seemed so the new normal, not frenzied but almost Spockian logical: the new phone, the 1000 APIs, the Snow Leopard fit and finish, the MacBook Air for $1499 and 700 off the SSD price. The 7-hour lithium polymer batteries with a thousand recharges, well past the MacBook Pro lifetime. And the OS upgrade price 29 bucks, 49 family pack. A stream of inevitability, conquering the airplane, the car, the kids, the media, even our understanding of what constitutes the technology platform.

Suddenly, the shape of things to come is the shape of what’s here now. The iPhone is the client, the MacBook (they’re all Pro) the server, and you can bring it into the office and plug into the corporate Exchange server with one click. Never has the fear of Apple holding developers or users hostage been so overstated. Apple’s rigorous march forward and its deep understanding of what the market will want next is not only keeping them ahead of the competition but building the markets they will own tomorrow. They’re like Willie Mays and the basket catch, making the hard stuff look easy. The market may have bounced down a bit on the Jobs no-show, but Steve and company — and the smiling developers — know better.

  • http://almaer.com/blog Dion Almaer

    And they didn’t mention that it will cost you $500 to change your iPhone 3G (loyal customer who stays up to date) to get an iPhone 3Gs.

    That is taking the mickey. Maybe I will get a Pre just to move from AT&T and not take this abuse.

    • Sarah

      The tethering and MMS delays are abuse. Not gifting you an upgrade mid-contract is not.

      Personally, I have decided to not stick with AT&T and hold off upgrading my 1st gen until another network has access. I suspect when that happens we’ll see yet another version, so I kill to birds with one stone. The price? – suffering with my slow but otherwise just fine 2G.

    • Dave

      “And they didn’t mention that it will cost you $500 to change your iPhone 3G (loyal customer who stays up to date) to get an iPhone 3Gs.”

      Where does this retarded complaint come from? Do you bitch when car companies don’t give you special upgrade pricing on the next model year? Get over it. You’ll get a discount on the iPhone 4G in a year or two.

    • Paul

      Sorry, but what don’t you understand about subsidized phones?

      You got your iPhone 3G with a 2 year contract so you didn’t have to pony up $500 up front for it.

    • Orenge

      I despise AT&T on many levels, but let’s be clear–you haven’t even paid for your OLD iPhone 3G yet. That’s what a cell phone contract IS. AT&T buys half the phone, and you pay them back.

      How can you expect them to buy you another phone when the first one isn’t fully paid for yet? The contract was clear.

      • jimmy

        this is possibly the clearest explanation of why this shouldn’t even be an argument. Thank you, Orenge.

        You’re paying $500 for the new phone because you didn’t pay $500 for the last one. Deal.

    • Kendall Gelner

      They didn’t mention it would be $500 because they assumed (wrongly) that people already knew how mobile carriers worked. When you get a subsidized phone, it takes time to work of the subsidy…

      I have an original iPhone and I pay just $20 over the prices announced to get out of my contract a month or two early. You don’t have to pay extra if you just wait. But then of course you don’t get the new phone…

      • Patrick

        I don’t believe you will have to pay anything extra if you have a 1st Gen. The 1st Gens weren’t subsidized (that’s why they were $399 at the cheapest).

        When the 3G came out they switched to the subsidized price of $199.

        So you should already be eligible for “upgrade pricing,” and as long as you sign a new 2 year contract they won’t ding you for “breaking” the old one AFAIK.

    • http://wearytech.blogspot.com Travis Butler

      This shouldn’t be a surprise for anyone who’s been paying attention. This is not only the way pretty much all subsidized phones work, it’s what happened last year with people moving from another subsidized AT&T phone to the then-new iPhone 3G: http://wearytech.blogspot.com/2009/04/more-things-change.html

    • Hamranhansenhansen

      Dude, that is how cell phone subsidies work. It’s a 2 year contract. My iPhone is 2 years old, so the iPhone 3G S is an upgrade for me, not you. If you already have a 3G, your next phone is the 2010 model.

      If you think you can buy a new Pre every year for $299 you are dreaming, that is a 2 year contract as well.

  • http://almaer.com/blog Dion Almaer

    And they didn’t mention that it will cost you $500 to change your iPhone 3G (loyal customer who stays up to date) to get an iPhone 3Gs.

    That is taking the mickey. Maybe I will get a Pre just to move from AT&T and not take this abuse.

    • Sarah

      The tethering and MMS delays are abuse. Not gifting you an upgrade mid-contract is not.

      Personally, I have decided to not stick with AT&T and hold off upgrading my 1st gen until another network has access. I suspect when that happens we’ll see yet another version, so I kill to birds with one stone. The price? – suffering with my slow but otherwise just fine 2G.

    • Dave

      “And they didn’t mention that it will cost you $500 to change your iPhone 3G (loyal customer who stays up to date) to get an iPhone 3Gs.”

      Where does this retarded complaint come from? Do you bitch when car companies don’t give you special upgrade pricing on the next model year? Get over it. You’ll get a discount on the iPhone 4G in a year or two.

    • Paul

      Sorry, but what don’t you understand about subsidized phones?

      You got your iPhone 3G with a 2 year contract so you didn’t have to pony up $500 up front for it.

    • Orenge

      I despise AT&T on many levels, but let’s be clear–you haven’t even paid for your OLD iPhone 3G yet. That’s what a cell phone contract IS. AT&T buys half the phone, and you pay them back.

      How can you expect them to buy you another phone when the first one isn’t fully paid for yet? The contract was clear.

      • jimmy

        this is possibly the clearest explanation of why this shouldn’t even be an argument. Thank you, Orenge.

        You’re paying $500 for the new phone because you didn’t pay $500 for the last one. Deal.

    • Kendall Gelner

      They didn’t mention it would be $500 because they assumed (wrongly) that people already knew how mobile carriers worked. When you get a subsidized phone, it takes time to work of the subsidy…

      I have an original iPhone and I pay just $20 over the prices announced to get out of my contract a month or two early. You don’t have to pay extra if you just wait. But then of course you don’t get the new phone…

      • Patrick

        I don’t believe you will have to pay anything extra if you have a 1st Gen. The 1st Gens weren’t subsidized (that’s why they were $399 at the cheapest).

        When the 3G came out they switched to the subsidized price of $199.

        So you should already be eligible for “upgrade pricing,” and as long as you sign a new 2 year contract they won’t ding you for “breaking” the old one AFAIK.

    • http://wearytech.blogspot.com Travis Butler

      This shouldn’t be a surprise for anyone who’s been paying attention. This is not only the way pretty much all subsidized phones work, it’s what happened last year with people moving from another subsidized AT&T phone to the then-new iPhone 3G: http://wearytech.blogspot.com/2009/04/more-things-change.html

    • Hamranhansenhansen

      Dude, that is how cell phone subsidies work. It’s a 2 year contract. My iPhone is 2 years old, so the iPhone 3G S is an upgrade for me, not you. If you already have a 3G, your next phone is the 2010 model.

      If you think you can buy a new Pre every year for $299 you are dreaming, that is a 2 year contract as well.

  • http://josht.com JT

    G2 doesn’t have a headphone jack? Do you mean it doesn’t have a 3.5mm jack? If that’s what you meant then no, it doesn’t… but it does have a headphone jack, it uses the mini USB port for that functionality and includes the cable for you, no worries there.

    Just clearing this up.

    • Steve Gillmor

      thanks jt, couldn’t find the cable in the I/O box. Will look again.

    • Grover

      And the reason that no one at Google brought it up is because Google isn’t involved. HTC, the company that makes the hardware, has always done this with their WinMo devices, much to the chagrin of everyone. This is downside (there certainly are upsides) of having the software made by one group and the hardware made by another group.

    • http://cimota.com/blog mj

      Cept it’s not a ‘standard’ miniUSB but a HTCproprietaryMicroSuperDuperMiniUSB

      • Chris Oliver

        Is that the flat sided one? The miniUsb cable fits with not problems. What is the point?

    • jimmy

      sorry, let me get this straight… you need an adapter cable to make regular headphones work with the G2?

      Wasn’t this a huge complaint for 1st Gen iPhones?

      Some people never learn…

      • Josh McCormack

        The G2 has A2DP for wireless stereo headsets which the iPhone 3GS does not.

      • Abisola Fatokun

        The new iPhone OS is coming out with A2DP. It doesn’t have it now, but it will in 7 days.

    • PXA

      Oh yeah, because tracking down a dongle isn’t annoying as hell.

  • http://josht.com JT

    G2 doesn’t have a headphone jack? Do you mean it doesn’t have a 3.5mm jack? If that’s what you meant then no, it doesn’t… but it does have a headphone jack, it uses the mini USB port for that functionality and includes the cable for you, no worries there.

    Just clearing this up.

    • Steve Gillmor

      thanks jt, couldn’t find the cable in the I/O box. Will look again.

    • Grover

      And the reason that no one at Google brought it up is because Google isn’t involved. HTC, the company that makes the hardware, has always done this with their WinMo devices, much to the chagrin of everyone. This is downside (there certainly are upsides) of having the software made by one group and the hardware made by another group.

    • http://cimota.com/blog mj

      Cept it’s not a ‘standard’ miniUSB but a HTCproprietaryMicroSuperDuperMiniUSB

      • Chris Oliver

        Is that the flat sided one? The miniUsb cable fits with not problems. What is the point?

    • jimmy

      sorry, let me get this straight… you need an adapter cable to make regular headphones work with the G2?

      Wasn’t this a huge complaint for 1st Gen iPhones?

      Some people never learn…

      • Josh McCormack

        The G2 has A2DP for wireless stereo headsets which the iPhone 3GS does not.

      • Abisola Fatokun

        The new iPhone OS is coming out with A2DP. It doesn’t have it now, but it will in 7 days.

    • PXA

      Oh yeah, because tracking down a dongle isn’t annoying as hell.

  • http://www.geise.com PXLated

    Amazing isn’t it! It’s like chess and they’re a few hundred steps ahead of everyone. Almost doesn’t seem fair.
    What’s even more amazing – as you point out – is the competition can’t even copy well.

  • http://www.geise.com PXLated

    Amazing isn’t it! It’s like chess and they’re a few hundred steps ahead of everyone. Almost doesn’t seem fair.
    What’s even more amazing – as you point out – is the competition can’t even copy well.

  • http://www.facebook.com/people/David_Wright/558033867 David Wright

    Apple wins? They introduce a technology to use the power of graphics chips in the their notebooks and desktops and then quietly castrate the entry level 15″ MBP by removing its graphics chipset? That makes sense… :-S

    • read more

      The entry level MBP is 13″ now.

  • http://www.facebook.com/people/David_Wright/558033867 David Wright

    Apple wins? They introduce a technology to use the power of graphics chips in the their notebooks and desktops and then quietly castrate the entry level 15″ MBP by removing its graphics chipset? That makes sense… :-S

    • read more

      The entry level MBP is 13″ now.

  • http://ConnectedSocialMedia.com Kevin Edwards

    Steve, nice overview of the whole keynote. I can just picture your wife trying to locate you through MobileMe!

    Some of these sites doing the comparisons are so way off in really getting how Apple is nailing every aspect with the iPhone with each new release, perfectly feeding us more and holding other things back…and making sure each feature is very well done.

    The Pre??? 8GB versus 32GB, smaller screen, slower, less battery life, lacks the number of apps, etc… And while the Pre is probably one of the most polished iPhone competitors out there, they’ve still gotten many things wrong, from the how-long-until-this-breaks-off parts, to the just-looking-at-this-will-scratch-it plastic display.

    @Dion,

    Yes, it sucks having to wait 18 months before upgrading at the full subsidized pricing, but they are giving us a partial break for those of us who are at the 1 year mark.

    I’m *really* surprised they gave us full subsidies last year, and it seems like a 1 year 50% subsidy and 18 months for the full subsidy seems fair…at least I don’t know of anyone who subsidizes better…Not Verizon and definitely not Sprint.

  • http://ConnectedSocialMedia.com Kevin Edwards

    Steve, nice overview of the whole keynote. I can just picture your wife trying to locate you through MobileMe!

    Some of these sites doing the comparisons are so way off in really getting how Apple is nailing every aspect with the iPhone with each new release, perfectly feeding us more and holding other things back…and making sure each feature is very well done.

    The Pre??? 8GB versus 32GB, smaller screen, slower, less battery life, lacks the number of apps, etc… And while the Pre is probably one of the most polished iPhone competitors out there, they’ve still gotten many things wrong, from the how-long-until-this-breaks-off parts, to the just-looking-at-this-will-scratch-it plastic display.

    @Dion,

    Yes, it sucks having to wait 18 months before upgrading at the full subsidized pricing, but they are giving us a partial break for those of us who are at the 1 year mark.

    I’m *really* surprised they gave us full subsidies last year, and it seems like a 1 year 50% subsidy and 18 months for the full subsidy seems fair…at least I don’t know of anyone who subsidizes better…Not Verizon and definitely not Sprint.

  • okie1701

    The iPhone as a tool seems to be fine. The AT&T usage plan(s) are the downfall for me. I’m not cheap…I’m thrifty. I simply can’t afford Apple or AT&T products. Or at least I can’t justify them. Thanks for the post Mr. Gillmor.

  • okie1701

    The iPhone as a tool seems to be fine. The AT&T usage plan(s) are the downfall for me. I’m not cheap…I’m thrifty. I simply can’t afford Apple or AT&T products. Or at least I can’t justify them. Thanks for the post Mr. Gillmor.

  • http://luminance.org/ Kevin Gadd

    My first-gen iPhone doesn’t have a standard headphone jack either – nothing fits except the earbuds that came with the phone. Never saw anyone complaining about that in the reviews… At least the stock earbuds are pretty good.

    Considering how about 75% of the apps I use on a day-to-day basis crash randomly due to running out of memory, there’s no way they can convince me to buy a new model until they announce that they’ve solved that problem. I don’t care how they do it – put new stringent standards in for app approval, put more RAM in the new model, make Mail and Safari not chew up RAM while I’m not using them – I don’t f–ing care, just fix the problem or I’m going to run screaming back to the welcoming arms of a platform that actually has memory management figured out.

    • http://ConnectedSocialMedia.com Kevin Edwards

      @Kevin Gadd,

      There were lots of people complaining about the original iPhone headphone jack, the difference between it and the G1/G2 and others is that it was a standard headphone jack, just recessed in a hole which meant only connectors that were narrow could fit. Those connectors would also work in any other headphone jack.

      People complained enough for Apple to change it, which was unfortunate, because it was a better jack, and it’s a shame it didn’t become a standard that others adopted (and could’ve for free since it wasn’t patented by Apple).

      As far as the crashing on the iPhone…may I suggest rebooting your iPhone on a regular basis? I know, it’s not the way it *should* be, but it does help. If you’re jailbroken, use SBsettings to two-click reboot.

      The iPhone 3G S has twice the RAM, 256MB, and the default apps have all been optimized…along with more bug fixes in 3.0, so I’m expecting the new iPhone to be a lot more stable, even though Apple didn’t discuss this aspect.

      PS: Steve, sorry I missed you there…it could’ve been another PodTech mini-reunion!

      • Bill Gates

        “As far as the crashing on the iPhone…may I suggest rebooting your iPhone on a regular basis?”

        lol

      • Kendall Gelner

        Wouldn’t LOL too loud Gates, that’s one year of iPhone reboots vs. decades of applying the same solution to Windows.

      • jimmy

        i love the irony of that. “Bill Gates” laughing at reboots.

        Man, you can’t write this stuff…

    • Grover

      1.) My iPhone has hard crashed less than five times in the two years I’ve owned it. I find it hard to believe yours system is crashing that regularly. If you mean the apps themselves, then there’s nothing Apple can do to fix that. If you can write executable code, you can write executable code that quits poorly.

      2.) As the other Kevin points out, I don’t know where you were reading, but the gnashing of teeth about the iPhone’s recessed jack was just below a deafening roar from where I stood. And they fixed it after a year. Whereas HTC has been doing their proprietary adapter thing for closing in a decade.

      3.) Which platform is it that has memory management? Surely you don’t mean WinMobile, which will happily open up program after program, and never close any, even when you “close” the program, requiring you to go into a control panel and manually shut down processes to clear up memory. And since you say back, you couldn’t mean Android or WebOS (which may have great memory management, I haven’t tried them yet).

      4.) While I find it highly unlikely that RAM is actually the problem, and your real issue is the poor quality of the apps you’re downloading, there’s an App for the iPhone to free up memory called (shockingly) Free Memory.

  • http://luminance.org/ Kevin Gadd

    My first-gen iPhone doesn’t have a standard headphone jack either – nothing fits except the earbuds that came with the phone. Never saw anyone complaining about that in the reviews… At least the stock earbuds are pretty good.

    Considering how about 75% of the apps I use on a day-to-day basis crash randomly due to running out of memory, there’s no way they can convince me to buy a new model until they announce that they’ve solved that problem. I don’t care how they do it – put new stringent standards in for app approval, put more RAM in the new model, make Mail and Safari not chew up RAM while I’m not using them – I don’t f–ing care, just fix the problem or I’m going to run screaming back to the welcoming arms of a platform that actually has memory management figured out.

    • http://ConnectedSocialMedia.com Kevin Edwards

      @Kevin Gadd,

      There were lots of people complaining about the original iPhone headphone jack, the difference between it and the G1/G2 and others is that it was a standard headphone jack, just recessed in a hole which meant only connectors that were narrow could fit. Those connectors would also work in any other headphone jack.

      People complained enough for Apple to change it, which was unfortunate, because it was a better jack, and it’s a shame it didn’t become a standard that others adopted (and could’ve for free since it wasn’t patented by Apple).

      As far as the crashing on the iPhone…may I suggest rebooting your iPhone on a regular basis? I know, it’s not the way it *should* be, but it does help. If you’re jailbroken, use SBsettings to two-click reboot.

      The iPhone 3G S has twice the RAM, 256MB, and the default apps have all been optimized…along with more bug fixes in 3.0, so I’m expecting the new iPhone to be a lot more stable, even though Apple didn’t discuss this aspect.

      PS: Steve, sorry I missed you there…it could’ve been another PodTech mini-reunion!

      • Bill Gates

        “As far as the crashing on the iPhone…may I suggest rebooting your iPhone on a regular basis?”

        lol

      • Kendall Gelner

        Wouldn’t LOL too loud Gates, that’s one year of iPhone reboots vs. decades of applying the same solution to Windows.

      • jimmy

        i love the irony of that. “Bill Gates” laughing at reboots.

        Man, you can’t write this stuff…

    • Grover

      1.) My iPhone has hard crashed less than five times in the two years I’ve owned it. I find it hard to believe yours system is crashing that regularly. If you mean the apps themselves, then there’s nothing Apple can do to fix that. If you can write executable code, you can write executable code that quits poorly.

      2.) As the other Kevin points out, I don’t know where you were reading, but the gnashing of teeth about the iPhone’s recessed jack was just below a deafening roar from where I stood. And they fixed it after a year. Whereas HTC has been doing their proprietary adapter thing for closing in a decade.

      3.) Which platform is it that has memory management? Surely you don’t mean WinMobile, which will happily open up program after program, and never close any, even when you “close” the program, requiring you to go into a control panel and manually shut down processes to clear up memory. And since you say back, you couldn’t mean Android or WebOS (which may have great memory management, I haven’t tried them yet).

      4.) While I find it highly unlikely that RAM is actually the problem, and your real issue is the poor quality of the apps you’re downloading, there’s an App for the iPhone to free up memory called (shockingly) Free Memory.

  • Phil

    apple fan boys = 5-10% of the market

  • Phil

    apple fan boys = 5-10% of the market

  • Hud Stuart

    You really need a professional copy editor to proofread your stuff before you post. How about a little respect for the English language?

    • Steve Gillmor

      strike one

      • http://sco.tt Scott Yates

        “strike one”?

        Look, Hud is right. You wrote a great post — really great content, but when the typos are so bad that it delays or prevents understanding by the reader, that’s a problem.

        You may not need a professional copy editor, but you need to do something.

      • I win

        strike two

      • Steve Gillmor

        couldn’t have said it better, I win

      • Blain

        Two minutes with TextEdit and its spell-checker reveals four spelling errors. There’s other mistakes (hong your horn), and sentence fragments abound. I suppose if the response is not to fix the article, but instead to claim ‘winning,’ we shouldn’t expect accuracy as much as drama and sensationalism.

      • Kevan

        Steve didn’t claim he was winning. He was agreeing with the previous poster, whose name is “I win”.

        Also, the fact that you took the time to copy/paste this article into TextEdit says a lot more about you than the spelling errors say about Steve.

        If you get what I mean.

      • Blain

        @Kevan: You mean how it says that I care about what I write, and how trivially easy it was to check?

      • Steve Gillmor

        no, Kevan means I care about what I write. Thanks for the hong edit. Otherwise, strike 3.

  • Hud Stuart

    You really need a professional copy editor to proofread your stuff before you post. How about a little respect for the English language?

    • Steve Gillmor

      strike one

      • http://sco.tt Scott Yates

        “strike one”?

        Look, Hud is right. You wrote a great post — really great content, but when the typos are so bad that it delays or prevents understanding by the reader, that’s a problem.

        You may not need a professional copy editor, but you need to do something.

      • I win

        strike two

      • Steve Gillmor

        couldn’t have said it better, I win

      • Blain

        Two minutes with TextEdit and its spell-checker reveals four spelling errors. There’s other mistakes (hong your horn), and sentence fragments abound. I suppose if the response is not to fix the article, but instead to claim ‘winning,’ we shouldn’t expect accuracy as much as drama and sensationalism.

      • Kevan

        Steve didn’t claim he was winning. He was agreeing with the previous poster, whose name is “I win”.

        Also, the fact that you took the time to copy/paste this article into TextEdit says a lot more about you than the spelling errors say about Steve.

        If you get what I mean.

      • Blain

        @Kevan: You mean how it says that I care about what I write, and how trivially easy it was to check?

      • Steve Gillmor

        no, Kevan means I care about what I write. Thanks for the hong edit. Otherwise, strike 3.

  • http://www.thenetworkgarden.com Mark Sigal

    Hi Steve,

    Good analysis. I like to think of Apple’s maneuvers around iPhone as a “block the kick” strategy; namely by relentlessly raising the bar, and now, lowering the floor price-wise, they are preventing the competition from finding its footing, something that I blogged about in:

    Apple WWDC Keynote Analysis: Punishing the Wizard, Part Two
    (http://bit.ly/2lC3yC)

    Check it out if interested.

    Mark

  • http://www.thenetworkgarden.com Mark Sigal

    Hi Steve,

    Good analysis. I like to think of Apple’s maneuvers around iPhone as a “block the kick” strategy; namely by relentlessly raising the bar, and now, lowering the floor price-wise, they are preventing the competition from finding its footing, something that I blogged about in:

    Apple WWDC Keynote Analysis: Punishing the Wizard, Part Two
    (http://bit.ly/2lC3yC)

    Check it out if interested.

    Mark

  • http://thesmallwave.com Tom

    Kevin,

    “…put more RAM in the new model..”

    That’s what they did. In fact, they DOUBLED the RAM in the new model.

    • RebelScum

      Considering that info hasn’t been released yet, I have to applaud you on your powers of second sight.

      idjit.

      • Ray

        It was clearly mentioned in the keynote and in the available pricing. You can buy either a 16GB iPhone 3GS or a 32GB model. You should redirect the time that you spend insulting people into reading.

      • Michael Edwards

        That’s not RAM, that’s storage space.

        It is suspected, but not yet confirmed that Apple has doubled the RAM from 128mb to 256mb.

      • Ray

        Very true. I am the one with the reading comprehension problem.

      • Kimiko

        You have double the storage, not double the RAM. There’s 128 MB of RAM on the first generation iPhone and 3G one.
        http://furbo.org/2007/08/21/what-the-iphone-specs-dont-tell-you/

  • http://thesmallwave.com Tom

    Kevin,

    “…put more RAM in the new model..”

    That’s what they did. In fact, they DOUBLED the RAM in the new model.

    • RebelScum

      Considering that info hasn’t been released yet, I have to applaud you on your powers of second sight.

      idjit.

      • Ray

        It was clearly mentioned in the keynote and in the available pricing. You can buy either a 16GB iPhone 3GS or a 32GB model. You should redirect the time that you spend insulting people into reading.

      • Michael Edwards

        That’s not RAM, that’s storage space.

        It is suspected, but not yet confirmed that Apple has doubled the RAM from 128mb to 256mb.

      • Ray

        Very true. I am the one with the reading comprehension problem.

      • Kimiko

        You have double the storage, not double the RAM. There’s 128 MB of RAM on the first generation iPhone and 3G one.
        http://furbo.org/2007/08/21/what-the-iphone-specs-dont-tell-you/

  • http://www.facebook.com/people/Nick_Gonzalez/1218568 Nick Gonzalez

    I remember when I didn’t get the point of Apple when I first got into this business. Then I started using one.

  • http://www.facebook.com/people/Nick_Gonzalez/1218568 Nick Gonzalez

    I remember when I didn’t get the point of Apple when I first got into this business. Then I started using one.

  • http://www.pravdam.com Kfir Pravda

    Steve,

    Yep, a lot of good things, but they abandoned the pro users completely. With one FW and no Express Card, no HD video or audio editing is possible in semi-pro / pro level. Unless you want to have a huge “17 laptop with you. Add that to no new FCS – Apple is losing this audience.

    • Michael Edwards

      So, eliminating a port that, according to Phil Schilller IN THE KEYNOTE, only a single digit percentage of users use, and swapping it out for an SD card port (which, I imagine, will make pro photographers very happy) is “[abandoning] the pro users completely”?

      I don’t understand how there is no HD video editing possible on one of these laptops. I have an OLDER macbook (not even PRO) and edit HD video just fine. If I needed more power, I’d get a newer one or a desktop.

      • mfbernstein

        Several points.

        1) Pro photographers almost all are still using CF. SD does them no good.
        2) A fast USB SD card reader is a $10 add-on. There is no add-on that can get you an ExpressCard slot.
        3) The point of the ExpressCard is expandability. Most won’t need it, but for those who do, there often aren’t alternatives (eSATA etc.).

        To be fair, Apple gave a lot of pros the finger when they dropped the matte screen option on the 15″ MBP. This is simply icing on the cake.

    • Michael Edwards

      But I agree that they need to release a new FCS.

    • jimmy

      weird, my pro level DSLR holds CF and SD cards. I’ve been using SD exclusively in it for over a year, since prices have dropped, and performance and capacities have raised to CF levels.

      And all my external drives (mostly 2-1/2″ portables, and a couple Drobos) all use firewire. I know these aren’t for everyone, but this “pro” loves that I can (and did) buy a 13″ MacBoook Pro again. I missed my 12″ PowerBook when I had to buy a new (15″) machine.

      Express card is a great interface for a very limited number of people. It seems Apple had to choose features, and the one that has “single digit percentages” of users were put behind the other 90+%. Sad, but that’s the breaks. I’m guessing they ditched it to make more room in the case for the 7 hour battery?

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