Sprint: the Pre broke all our sales records!

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Monday, June 8th, 2009

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Bonanza! I’m afraid it’s a bit like a little kid saying “I ate more hot dogs than ever before!” when they’re up against Takeru Kobayashi, but we’re still proud of little Sprint. Check out what their excited VP of Business Marketing had to say:

We experienced our best one day of sales and single weekend sales for any phone we’ve launched in our history. We sold out of the device over the weekend in most of our store locations. And it happened at a much faster rate than we had planned on.

Independent estimates place the Pre sales at more than 50,000 and less than 100,000 over the weekend, and hey, that’s great, but when your opponent in the race is a rare tortoise-hare hybrid like Apple, slow and steady isn’t going to cut it. I’m still rooting for you, Sprint, but you guys need to go big or you’re not going to have a home to go home to.

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