Go Bing Yourself, Right Now

Sunday, May 31st, 2009

Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

It doesn’t have quite the same ring to it as go Google yourself, but now you can go Bing yourself. (Then again, Google took a few years to become a verb.). Bing, Microsoft’s latest effort to compete in search, is now live on a “preview” site. The key thing to pay attention to is the guided search assistance on the left and the different experiences for the travel, images, video, maps, news, and shopping tabs.

A few things to try:

  • An ambiguous Web search: “turkey” (do you want images, recipes, facts, or a map of the country? The topic guides in the left explore pane will help you narrow your search).
  • A travel search: “SFO to JFK”
  • Video search: “Simpsons” (hover over the thumbnail to play the video)
  • Image search: “Rollercoasters” (notice the infinite scroll).
  • A health search: “Sore throat”
  • Shopping: “Digital SLR” (sort by price or brand, get average ratings and CashBack).
  • Maps: “BBQ” (automatically knows what city you are in and offers up geo-appropriate results).
  • News Search: “Bing” (what else?)

Check it out. Try a few searches and then tell us in comments if you will ever go back.

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