Yahoo 360, which was supposed to close early last year, is finally officially shutting its doors on July 13, according to a blog post written on the site today. The social network/blogging service that nobody really used (except in Vietnam) steadily lost its steam, especially in the U.S. According to ComScore, Yahoo 360 had 13.9 million worldwide unique visitors in April. But only 982,000 of those unique visitors were from the U.S. This is down from 1.8 million unique U.S. visitors a year ago (see chart below).
Yahoo 360 was built to create a social network around a blogging platform, and simply couldn’t compete with other social networks like Facebook and MySpace, and other more popular blogging platforms like WordPress and Movable Type. Similar to the company’s original announcement in 2007, Yahoo is promising to help move blog posts and friends lists over to a more general Yahoo profile. What took it so long to pull the plug? Yahoo says it took almost two years to shut down the service because the company was trying to find “a sustainable and adequate solution” for retaining user’s personal data from the site. The blog post also mentions that they have a solution for users but neglects to mention what exactly that is.
Yahoo also shut down its other venture into social networking, Mash, last summer. Perhaps Yahoo is going to focus its efforts on its Twitter-clone microblogging platform Yahoo Meme, which has been rolling out invites recently but isn’t getting resoundingly positive reviews. Maybe Yahoo should just give up on creating a social network and buy one instead (Twitter!). Or maybe it should just make a deal with Microsoft for boatloads of money.
UPDATE: Yahoo responded to us via Twitter (!) with this: “the solution we have for users is a new blogging tool, found in user’s profiles.”
(Photo credit: Flickr/Mark Lobo).