• Goog-411 Now Tells You Intersections

    Friday, May 29th, 2009

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    If you don’t use GOOG-411 when you are away from your computer and need directory assistance, you should. It is free and will give you the address or phone number of any local business. Today, GOOG-411 added an obvious feature it should have had all along: it now tells you the street intersections where a business is located.

    Since it knows the location information and can presumably cross-reference that with Google Maps, giving out the intersection is not too hard. To get the intersection, just ask for “details” after you get the phone number.

    The thing about GOOG-411 is that it is all automated using Google’s speech recognition technology. While you are waiting for it to find the phone number and address, it plays a recording of a human voice pretending to be a computer calculating the answer (“bidabudabidabudabidabudabid”). It’s a nice touch. Almost makes you forget you are talking to a computer. Almost.

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