Sony Japan to roll out cordless walkman for workouts (video)

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Thursday, May 28th, 2009

sony_w_walkman_2

In case you’re tired of your earphones constantly falling out while you jog or work out, Sony’s new music player, the W Series Walkman [JP], might be the right device for you. It’s light (35g), cordless and curls around your neck and over the ears.

Sony claims the secure fit is guarenteed even when you work out for hours. The company targets people in their 20s who can choose tracks and adjust the volume through a dial on the right earpiece. The device supports music files in ATRAC/MP3/WMA/AAC/Linear PCM (WAV) format and has 2GB of internal memory.

sony_w_walkman

The W Walkman was announced during CES 2009, and Sony has added four colors to the line-up (black, white, pink and lime green). The street price in Japan, where the device will go on sale on June 13, is $110.

Watch the video below [JP] to see how the W Walkman looks like in action.

http://www.sony.co.jp/video2/player.swf

blog comments powered by Disqus