Playdom Grows Up: Switches To Studio Model, Lands Top Talent

Thursday, May 28th, 2009

Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Playdom, a popular social gaming developer on MySpace, is moving to a studio model, similar to the model of competitor Zynga. Playdom has largely flown under our radar until now, but they’ve built up some very popular social networking apps on MySpace, and are also moving to Facebook as well.

Adopting the studio model means that Playdom will have multiple independent teams working on different games. To head up the two studios, Playdom has brought in substantial talent from successful gaming companies. Former Director of Game Design at Zynga, Dave Rohrl, will oversee a studio focused on new intellectual property and former Studio Director at Pogoa/Electronic Arts, Sean Clark will head a studio focused on role-playing games or RPGs.

The Mountain View, Calif.-based company first made a name for itself on MySpace, creating the most popular game on the social network, Mobsters. The startup has 9 of the top 25 games on MySpace. Playdom also made waves on Facebook’s gaming community, creating the popular game Poker Palace.

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