Videoplaza, effectively an adserver for online video, has signed a deal with four of Denmark largest print publishers. Many of these sites concerned have served web video for some time – Denmark generally was an early proponent of broadband networks so the population is highly wired-up. But the news is significant because few online media owners have done much in the way of more sophisticated online video advertising like pre-roll and overlays.
The publishers involved are Berlingske Media, Ekstra Bladet, Jyllands Posten and Børsen. At the same time four major advertisers in the region, De Gule Sider, Nordisk Film, Nykredit and Nordic airline SAS are joinging the project. The publishers will use Videoplaza’s Monetizer product to manage, serve and track the ads for an initial three month long project.
The move has come after Videoplaza decided to look further abroad than its home market of Sweden towards Norway, Finland and Denmark. In Denmark they found that media owners and agencies were a less sophisticated market in terms of online video (though not much else I dare say).
Videoplaza’s CEO is Sorosh Tavakoli, who is one of the panellist at TechCrunchTalk Stockholm today.