Twitter is crossing mediums to develop a TV show, according to a Variety report. Joining forces with LA-based production companies Reveille Productions and Brillstein Entertainment Partners, Twitter plans to launch an unscripted show that will put “ordinary people on the trail of celebrities in a revolutionary competitive format.”

Variety says the show’s concept was the brainchild of novelist Amy Ephron. Founded by NBC Entertainment exec Ben Silverman, Reveille Productions is known for producing TV hits like ABC’s Ugly Betty and NBC’s The Office. The company was apparently bought by Elisabeth Murdoch’s Shine Productions in February 2008 for $125 million.

Update: Tell us what you’d rather see Twitter work on before a TV show.

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