Sony Japan integrates postcard function into Bravia TVs

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, May 25th, 2009

sony_bravia_postcard

Here is some news from Sony, which comes directly from the who-on-earth-needs-this department. The company has launched a new service for the Japanese market that enables owners of Bravia TVs to send and receive e-postcards. Obviously, “Bravia Postcard” [JP] only works if you have an Internet-enabled Bravia at home.

Users can receive, read and magnify e-postcards sent from certain Japanese cell phones (made by Sony) or from other Bravia owners. It’s possible to write messages using the remote control.

sony_bravia_postcard2

Bravia TVs (at least devices sold in Japan) have an application that’s called “Bravia Postcard” they can open to write and send away the e-postcard. If users receive a message, a small window on the right of the screen pops up, asking to open the postcard.

The whole service is completely free and Japan-only for the time being.

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