InsideView, a service that mashes up social data for enterprises to increase sales productivity, is now integrating Twitter into its feed. The company’s flagship product, SalesView, crawls through more than 20,000 web sites, social networks and databases including Facebook, LinkedIn, Hoovers, Reuters, and SEC filings, to give businesses valuable information that will aid sales operations with helping develop and maintain leads and clients.
Widely used, SalesView available as a stand-alone Web application as well as integrated with CRM vendors like SugarCRM, Microsoft Dynamics CRM, and SalesForce.com. In fact, SalesView is ranked as one of the most popular free apps on SalesForce’s App Exchange. The service currently has about 10,000 users with around 1000 companies that access SalesView’s feed, including Ariba, Centive, Cisco/WebEx, JobScience, and SuccessFactors.
InsideView’s CEO and founder, Umberto Milletti, says that incorporating Twitter into its social media service was a feature that clients had been requesting for months. Twitter, says Milletti, is becoming a centralized place for breaking news about the health of a business, with reports of company layoffs and other news, hitting the microblogging platform before other news sites or blogs.
There’s no doubt that Twitter is fast becoming a source of breaking news and information. InsideView’s service is helpful in filtering business information and news that lives on social media platforms to help enterprises create a knowledge base around a potential sales lead. Competitors include Hoovers and Genius.