Stupeflix is a French startup which has come up with a radically new way of creating, processing and editing online video. On the face of it, Stupeflix automatically generates professional looking videos out of pictures, music and videos. If that sounds like Animoto, then you are right, but there are key differences under the hood which make Stupeflix totally different and potentially of much greater value. And I don’t say that lightly.

Where Animoto and Stupeflix completely diverge is in their approach and business model. Stupeflix has effectively come up with an API which describes video, text, using and pictures in flash video based on an XML description. So instead of actually editing the video you edit the XML. That means you can edit video just by changing a tag, or by telling their engine to run a different kind of effect for every video you wants to generate. iMovie would create just one video, and requires a meaty package to edit how it’s presented. With Stupeflix you just edit the XML, with tags like “rotate” or “fade left”. Today Stupeflix launches the web interface to its video editing web application and as a demonstration they’ve generated over 1,000 videos direct from Wikipedia content, automatically, in under 60 minutes.