UPDATE – There is a Live Kyte stream of the proceedings. Thrilling.

10:36am – In position and ready to rock.
10:40am – Bezos just stepped on stage.

The Kindle vision is every book ever printed available in 60 seconds. 18 montsh ago launched with 90K books, 200K books with launch of Kindle 2, added another 45K books.

10:41am – Where we have Kindle editions, Kindle is now 35% of books.

10:44am – Amazon page up:

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Kindle DX: Amazon’s 9.7″ Wireless Reading Device (Latest Generation)
Other products by Amazon
Price: $489.00 & this item ships for FREE with Super Saver Shipping. Details
Pre-order Kindle DX today
Kindle DX will be released this summer. Pre-order Kindle DX now to RESERVE YOUR PLACE IN LINE. We prioritize orders on a first come, first served basis, and we will notify you via e-mail when we have an estimated delivery date.

Our 6-inch-screen Kindle is available for immediate shipment for $359.00.
Kindle DX: Amazon’s New Addition To The Kindle Family
Slim: Just over 1/3 of an inch, as thin as most magazines

Carry Your Library: Holds up to 3,500 books, periodicals, and documents

Beautiful Large Display: 9.7″ diagonal e-ink screen reads like real paper; boasts 16 shades of gray for clear text and sharp images

Auto-Rotating Screen: Display auto-rotates from portrait to landscape as you turn the device so you can view full-width maps, graphs, tables, and Web pages

Built-In PDF Reader: Native PDF support allows you to carry and read all of your personal and professional documents on the go

Wireless: 3G wireless lets you download books right from your Kindle DX, anytime, anywhere; no monthly fees, no annual contracts, and no hunting for Wi-Fi hotspots

Books In Under 60 Seconds: You get free wireless delivery of books in less than 60 seconds; no PC required

Long Battery Life: Read for days without recharging

Read-to-Me: With the text-to-speech feature, Kindle DX can read newspapers, magazines, blogs, and books out loud to you, unless the book’s rights holder made the feature unavailable

Big Selection, Low Prices: Over 275,000 books; New York Times Best Sellers and New Releases are only $9.99, unless marked otherwise

More Than Books: U.S. and international newspapers including the New York Times and Wall Street Journal, magazines including The New Yorker and Time, plus popular blogs, all auto-delivered wirelessly

10:49am – New features we’ve confirmed:

auto rotate
four day usage battery with wireless on
two weeks usage when wireless off

11:02am – 5 top universities have agreed to pilot Arizona State, Princeton, Reed, U of Virginia, Case Western Reserve

Newspapers have been popular. This summer 3 newspapers have agreed to pilot Kindle DX for a reduced price in return for long term commitments for subscripions, NYT, Washington Post and Boston Globe.subscriptions

Bezos is showing off PDF documents. pilots charts, sheet music, a document from Bezos’ library on rocket thruster. “This is the type of document I would have wasted ink toner on.”

Bezos introduces the Kindle DX, built in PDF reader. No zooming, no panning, just read. shows off cookbooks, a picture of Sushi doesn’t look too appetizing in gray-scale, however, atlases, and textbooks.

announcing partnership with three top textbook publishers which account for 60% of textbook sales (Pearson, Wiley and Signage).