Viximo, which provides a platform for the creation, distribution, and monetization of virtual goods for social networks and mobile devices, has secured $5 million in a round of funding from North Bridge Venture Partners and Sigma Partners. Former CEO Rob Frasca has been replaced by acting CEO Dayna Grayson, who works at North Bridge Venture Partners.
Viximo, which launched last fall, provides an embeddable gift store and showcase that can be integrated into any site, and also markets its own micro-transaction system. Viximo has formed partnerships with a number of Facebook applications, as well as stand alone websites looking to integrate their own stores. Partners include Always Athletes, which produces a Facebook app called My Sports Career; We’re Related; Birthday Calendar (another Facebook app), and World Winner, a standalone site. Most recently, Viximo released a landmark new development platform called VixML that allows iPhone application designers to create basic applications with a minimal amount of programming knowledge.
Thanks to VirtualGoodsNews for the tip.