Today Aroxo launches an ambitious play, aiming to create a brand new space in between online retailing and the auction model – specifically targeting eBay. This is, put simply, the thousands of years old process of buyers and sellers haggling over price put into an online model. But there is more to it that that, since it also brings pre-qualified leads to sellers who want to offload inventory quickly. And unlike the group-buying models of old, it can dish out instant sales. Unlike on Priceline, buyers can negotiate the price and aren’t initially committed to a purchase. It can be an anonymous disposal system for the supplier, or they can brand the hell out of it with their logo, the works. It’s the sort of site that could well appeal to recession-hit retailers and backyard eBay businesses.