Most effective infomercial of all time

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Tuesday, April 28th, 2009


This hip-hop (or shall I say hip-chop) remix of the Slap Chop infomercial is outstanding. The autotune makes it sound like a legitimate piece of pop music. Of course, they did it to MLK too, but this is far less offensive (and more delicious).

This version is better than those other remixes. I’m telling you. As for the Slap Chop itself, I think we can all agree that we’d like to slap our troubles away. But who wants to dismantle and clean a dang blade machine every time you want to dice a tomato?

The salesmanship of Vince (with Slap Chop!) reminds me of a great article I read a while ago in Vanity Fair about a legendary peeler seller who made a fortune selling veggie peelers on the streets of Manhattan. Unfortunately said peeler man passed away a couple months ago. Maybe if the Slap Chop doesn’t take off (it’s not as elegant a tool as the peeler), Vince can take over.

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