IRLConnect (as in, ‘in real life connect’) is one of those new social-networks-meets-maps startups, but what sets them apart is some pretty cool integration, a focus on live video and a tantalizing business model based on owning the virtual equivalent of real estate. Today they launch into a public beta after being invite-only since September last year.

The site is bringing together mobile devices and multiple social networks, including Twitter and Facebook, into a very visual platform. As well as integrating YouTube video onto their Google map, they’re pulling in partners including pictures from Mobypicture and live video from Bambuser. It will also pull in geotagged content from YouTube and news alerts from media such as CNN and Reuters.