Google Latitude: The Video

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, April 14th, 2009

In an effort to try to build some viral buzz for its Google Latitude product, Google is encouraging people to create a custom video and e-mail it to all their friends. (That’s right, e-mail. There is no embedding option). The video shows a bunch of Googlers spreading out across San Francisco with their Latitude-enabled mobile phones.

At the end of the video, their avatars spell a message, which can be customized to say whatever you want. I made a video that says “Crunch It.”

Latitude is Google’s geo-location service. It uses your phone’s GPS, Google Maps, and Gmail contacts to broadcast your location to your contacts (or hide your location from select contacts/bosses/girlfriends).

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