A tipster informed us about the mysterious CircuitCity.com message a week ago, and it seems that the brand might indeed be resurrected. Systemax, of TigerDirect and CompUSA fame, is interested in purchasing Circuit City‘s brand name and website for $6.5 million. There is a chance for other potential bidders to submit offers until May 11. Systemax has done an alright job of raising CompUSA from the burning ashes that was the bankrupt brand, but it will be interesting to watch what happens with Circuit City.
It seemed that Circuit City, who was once the US’s largest electronic retailer behind Best Buy, went down in a much more public way than CompUSA by closing 567-ish stores and laying off 34,000 people. Still, it doesn’t take that much overhead to run a website and at least improving a damaged brand is somewhat easier than creating a new one from scratch. There might be someone out there that doesn’t know that Circuit City is gone.