Google's Data Storage Goes Green

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Last week, Google hosted an “Efficient Data Center Summit” with leaders from the IT sector to discuss best practices for improving data center efficiency, whole also saving money. Here’s what Google had to say in its blog post about the summit:

“Saving electricity and water is not just good for the environment, it makes good business sense too. Being ‘green’ reduces operating costs and can keep our industry competitive; it is the economic advantage that makes efficiency truly sustainable.”

Google has a pretty interesting set of slides about how to maintain sustainable data centers. The slides say that e-waste is a growing problem and the best practices to combat this are the 4 R’s: 4 R’s: Reduce, reuse, repair, recycle. Google says that 68% of the company’s retired server material is re-purposed (internally or externally). Google also highlighted water management as data centers as another part of the sustainability solution. Google says that currently two of the company’s data centers are 100% self-sufficient for process cooling water by utilizing treated waste water. They expect that by the end of 2010, Google will be 80% self-sufficient for all of their data center water consumption. Google also said that they have been able to reduce their data facility energy use by 85%.

Google’s initiative is pretty cool and it’s especially great that they are taking the lead to spread the word about the benefits of green, efficient data centers. As Google states, being sustainable and efficient in data operations not only is good for the Earth but it also saves money for IT businesses.

Here’s a video tour of the data center:

  • http://blog.reegle.info/blog/googles-data-centers-are-highly-energy-efficient.htm Google’s Data Centers are highly energy efficient | reegle Blog

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    Google’s Data Storage Goes Green…

    Last week, Google hosted an “Efficient Data Center Summit” with leaders from the IT sector to discuss best practices for improving data center efficiency, whole also saving money. Here’s what Google had to say in its blog post about …

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  • http://microblink.com Rob Jensen

    Any IT company looking for costs saves should start in their datacenter first. There is a lot of potential and it’s an easy win to re-brand it as a “green initiative”. I’m still amazed by the container based approach and had to chuckle at the term “Google provided Personal Transportation Device”.

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  • http://tecnomagazine.net/2009/04/16/google-y-el-consumo-de-energia-en-sus-datacenters/ Google y el consumo de energía en sus DataCenters

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  • http://enterprise.media.seagate.com/2009/04/inside-it-storage/google-is-stretching-from-efficiency-to-sustainability/ Inside IT Storage » Google is stretching from efficiency to sustainability

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  • http://www.equityindustrial.com equity industrial partners

    Another efficient idea for datacenters is having all the servers draw DC power from one huge AC -> DC rectifier which is much more efficient as well. We were looking at these for use in our datacenter.

  • http://www.appspatrol.com iPhone Apps Review

    Efficiency is efficiency; in the long run, saving energy will save any business money. It’s just a matter of upfront costs. Luckily, Google has found a way to do it on the cheap.

  • http://www.insegment.com Boston SEO

    That’s great, but google has more than enough capital to do this and the volume of business to see the savings right away. It’s a tougher sell for small businesses.

  • http://www.appspatrol.com iPhone Application Review

    True. Maybe Google can offer this to other businesses, as a physical product or as a cloud option. It’s not like they’re shy about getting into new markets.

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