A.i.R PROJECT: Bandai's new piece of art, gadget and light

Thursday, April 9th, 2009

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

bandai_air_project

Bandai Japan announced the A.i.R PROJECT yesterday [JP], a mix between a piece of art, a gadget and an interior light of a very special kind. Designed by a Japanese “media artist” called Taro Suzuki, the device is basically marketed as a lifestyle product, which is highly unusual for a toy maker like Bandai.

The A.i.R PROJECT is essentially a device with square-block type holes emitting blue light rays in a number of different patterns. It features four sensors that let you change the direction of the light rays when you touch them with your hands. There is also a timer function, which lets you activate the A.i.R PROJECT automatically (during a hot date, for example).

bandai_air_project_2

The device is sized at 260×260×85mm and weighs 1.7kg. It’s currently planned for sale in Japan only (release date: April 25). The MSRP in Japan is a whopping $530.

People living outside Japan can get the device at the Japan Trend Shop.

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