• A.i.R PROJECT: Bandai's new piece of art, gadget and light

    Thursday, April 9th, 2009

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    bandai_air_project

    Bandai Japan announced the A.i.R PROJECT yesterday [JP], a mix between a piece of art, a gadget and an interior light of a very special kind. Designed by a Japanese “media artist” called Taro Suzuki, the device is basically marketed as a lifestyle product, which is highly unusual for a toy maker like Bandai.

    The A.i.R PROJECT is essentially a device with square-block type holes emitting blue light rays in a number of different patterns. It features four sensors that let you change the direction of the light rays when you touch them with your hands. There is also a timer function, which lets you activate the A.i.R PROJECT automatically (during a hot date, for example).

    bandai_air_project_2

    The device is sized at 260×260×85mm and weighs 1.7kg. It’s currently planned for sale in Japan only (release date: April 25). The MSRP in Japan is a whopping $530.

    People living outside Japan can get the device at the Japan Trend Shop.

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