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Here’s something for all you mobile startups out there possibly relying on advertising as a revenue source. Apparently the global recession is having “little to no effect” on mobile advertisers or user habits, according to BuzzCity. Granted the Singapore-based provider of wireless communities probably has an axe to grind but it does at least have a mobile ad network to base this claim on. Its quarterly Global Mobile Advertising Index for its network covers 200 countries globally.

It shows that in the first three months of 2009, the network delivered 8.5 billion paid advertising banners, an increase of 11% over the previous quarter. The following table shows the top 10 countries by the number of paid advertising banners delivered in each:

1. Indonesia: 4.4 billion (23% growth)
2. India: 842 million (16%)
3. United States: 527 million (38%)
4. South Africa: 428 million (-8 %)
5. Egypt: 162 million (8 % )
6. Romania: 161 million (9 %)
7. China: 130 million ( 67% )
8. Philippines: 125 million (8 %)
9. United Kingdom: 113 million (54 %)
10. Bangladesh: 112 million (-16 %)

As you can see growth was pretty big in China, the United Kingdom and the United States. The UK is in this Top 10 for the first time and joins Romania. Who knows what happened in Bangladesh.

Frankly you can read a lot into these figures – certainly the explosion in mobile services in emerging markets is one – but my take-away from this is that the Mobile Web is just growing bigger and bigger by the hour.

  • Mike Thompson

    We expect mobile advertising to continue to grow as it is cost effective and the ROI is really good for advertisers.

  • James Pearce

    See also:

    “New study of mobile Web trends demonstrates strong growth of mobile content availability”

    ‘approximately 1.1 million mobile site addresses in the world, based on a scan of the largest Top Level Domains (TLDs) in use. The TLDs that were scanned include such domains as .mobi, .com, .net, .uk and .de. The 1.1 million number means that approximately 0.8 percent of all domains are likely to have mobile-friendly content.’

    • James Pearce

      Also… I’m sure I know that guy.

      • brent

        hahahha.. good one mate

  • pico seno

    4.4 billion in my country? how? who’s in it? Names?
    hmm.. I’m so missing this..

  • Kevin Planovsky

    Let me know if you or your company are interested in mobile advertising campaigns. My company Vert mobile will be more than happy to help!


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