When Startups monetize! Babbel starts first paid services

Monday, April 6th, 2009

Mike Butcher is a journalist, broadcaster and commentator. He is firstly editor of TechCrunch Europe, but has also co-founded TechHub.com and Coadec.com in Europe as ventures to support the tech startup eco-system. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman.... → Learn More

Babbel – the language learning site competing with the likes of Mango Languages, LiveMocha and LingQ among others – has been free for a year now. However, it releases its first premium product tomorrow in the first sign of a business model. Their single payment for a language course differs from the subscription models of other sites, as it’s formed with the idea to make costs more transparent for the customer. But will switching on paid-courses slow their growth? Co-founder Markus Witte tells me “We’re not switching, premium products are an add-on. The site stays free. We’ll loose nobody.”

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