• When Startups monetize! Babbel starts first paid services

    Monday, April 6th, 2009

    Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

    Babbel – the language learning site competing with the likes of Mango Languages, LiveMocha and LingQ among others – has been free for a year now. However, it releases its first premium product tomorrow in the first sign of a business model. Their single payment for a language course differs from the subscription models of other sites, as it’s formed with the idea to make costs more transparent for the customer. But will switching on paid-courses slow their growth? Co-founder Markus Witte tells me “We’re not switching, premium products are an add-on. The site stays free. We’ll loose nobody.”

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