On behalf of Kendall J. Powell and the entire General Mills team I’m proud to announce that CrunchGear, TechCrunch’s former tech blog, is now a wholly-owned subsidiary of General Mills and will feature both tech news as well as local news relating to our consumption of Big G cereal products including, but in no way limited to, Cinnamon Toast Crunch, Boo Berry, Buc-Wheats, and Reese’s Puffs.
TechCrunch received $15,000 for the site as part of a trademark infringement lawsuit against the entire Crunch Network which will be renamed at a later date. All of the writers including Peter Ha, Devin, and Nicholas will remain and Doug has been made head of cereal testing.
With that, we welcome our General Mills managers and hope you enjoy the new directions CrunchGear is headed. Don’t forget to eat a great breakfast!