Sony Ericsson T707: Maria Sharapova likes it

Next Story

Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay

scaledmaria_sharapova_t707_image41
There’s a reason you can’t really see the phone in this picture.

Let’s start with a little gem from the press release for this new S-E phone, shall we?

Maria knows that all eyes will be on her this season and thanks to her new T707; she can rest assured that whatever she does, she will look stylish, glamorous and be in control of her life with just the wave of a hand.

Now, to extrapolate, what we are seeing here is the suggestion that Maria Sharapova, besides having a mean arm, knows enough about cellphones to tell if she – or, in actuality, her travel coordinator and assistant – needs a gesture-based cellphone. Wait, what’s that you say? You think S-E paid her to say all those nice things about this otherwise dud of a flip phone? Why you might be right. And there we find the flaw in S-E’s plan for world domination.

The world needs another Motorola like it needs another Pol Pot. Assigning cool to cellphones through the use of celebrity endorsement may work in Japan where gaigin are still considered exotic but slapping a cellphone in Maria’s hand, winding her up, and letting her walk around Miami touting its benefits is like shaving the Sony Ericsson logo on a golden retriever and setting it loose in a park: people will love the dog and wonder what idiot shaved a logo into the poor thing. Then they’ll call the police.

Oh, and then they make you suck on this at the end:

The T707 will be available in selected markets from Q2 in the colours Mysterious Black, Spring Rose and Lucid Blue.

I truly loathe Sony Ericsson.

Light up your life with Sony Ericsson’s stylish new T707 mobile phone

Add a touch of glamour to your day with the stunning new T707 mobile phone from Sony Ericsson. This innovative phone radiates style and glamour with its unique, eye-catching light effects and gesture control to guarantee you will never be left in the dark!

Miami, USA – 26th March 2009 – Sony Ericsson today announced its latest mobile phone, the T707, with tennis star and style icon Maria Sharapova, who perfectly epitomises the phone’s sleek and elegant qualities.

The T707 truly interacts with the user – it lights up when you receive a call and you can personalise the light settings to each of your friends, so you always know who wants you. If you are too busy to answer, simply end the call with a wave of your hand over the screen – you can also do the same gesture to snooze the alarm – your very own magic wand!

“The T707 is my ultimate new accessory,” said Maria. “I am always on the go and I need a phone that is easy to use, and of course chic as well! I never miss a call with the eye-catching light effects and personalised pulsation settings and I love the fact that I can just wave my hand to mute a call using the gesture control. I can also use my practical and stylish Bluetooth(TM) Headset HBH-PV715 to take my calls, check my emails and blog to my website from the phone. It’s great to have a phone that looks good but also lets me keep up-to-date with everything I need.”

Perfect pixels for every pose
Coordinate the T707 to any outfit, as it comes in a rainbow range of three clam shells to suit every mood. Whatever you wear will be perfectly captured by the 3.2 megapixel camera, making sure that you stand out on screen as much as you do in real life. The photos can then be uploaded to your personal social networking site using the HTML web browser, so you and your friends can keep up to date wherever you are.

Customise your phone like your clothes
With the T707 you will never be left behind in the style stakes, as the 2.2 inch screen is waiting to be customised to your individual taste. The changing wallpaper themes will ensure that you are never caught wearing clashing colours! The theme also changes from day into evening, which is perfect if, like Maria, you need to match with everything from tennis whites to a little black dress.

Packed with extras, as one option is never enough.
This is one accessory you will never leave home without as the T707 packs in more extras than even your handbag. The FM radio and Bluetooth(TM) audio streaming will entertain you when you are out and about, and you can download music, games and ringtones at the touch of a button with PlayNow(TM) to ensure that boredom is something which happens to other people!

“The T707 is the next step in the style evolution from Sony Ericsson,” said Linda Schori, Global Marketing Business Manager for Style Category, Sony Ericsson. “Maria Sharapova is the perfect partner for us as she exemplifies not only elegance but also substance, just like the T707. It works hard and is also sleek, glamorous and desirable – a truly winning combination!”

Maria knows that all eyes will be on her this season and thanks to her new T707; she can rest assured that whatever she does, she will look stylish, glamorous and be in control of her life with just the wave of a hand.

The T707
The light of your life
Unique pulsating notification and light effects
Day and Night changing theme
Gesture control for muting calls and alarm
Capture moments with 3.2 MP camera
The T707 supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 2100. The T707a supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 850/1900/2100. The T707 will be available in selected markets from Q2 in the colours Mysterious Black, Spring Rose and Lucid Blue.

- ENDS -

blog comments powered by Disqus