They’ve got a point on the cost to feature ratio of Macs v. Windows machines in this new Microsoft ad. I have to say, these things are getting a lot better over time. And the price difference is the key weak point in the Apple product lineup. Mac fanatics couldn’t care less. But to a recession-beaten regular computer user, this message is right on the money. “I’m just not cool enough to be a Mac person,” the actress says after visiting an Apple store and not finding any laptops in her price range.