Imagine this is an analog to the BLAPP Store. Each jacket is an app.

Mike Lazaridis, co-CEO of RIM, will be announcing the BLAPP World at CTIA this year, adding one more app store to an already healthy app-store market. BusinessWeek calls the BLAPP store “much anticipated” and explains that it will be “chock-full of software programs.” Yes, that’s right: they described BLAPP world they way you’d describe rocky road ice cream and its attendant peanuts and marshmallows.

Apps should start at $2.99, ensuring a nice return to developers and, hopefully, also ensuring quality apps in the store. One developer is selling at considerably more and is quite excited:

. “Obviously, more is better for us,” says Robert Kao, a New Jersey software developer who plans to sell his $9.99 e-mail application on App World.

Doesn’t RIM already have an email application?