Twitter Experimenting With Text Advertising

Monday, March 16th, 2009

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995), and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Twitter, the subject of endless business model speculation, added another weapon to the arsenal today – house advertisements on the home page when you’re logged in, and some search results.

The advertisements currently only link internally to Twitter Search or the Twitter Widget. But it isn’t much of a stretch to assume they’re testing the units for possible third party advertisements in the future. Twitter Japan, which launched a year ago, has included display ads from the beginning.

Last summer Twitter CEO Evan Williams said he thought Twitter’s strongest revenue potential would come from charging for commercial use by brands. But it’s clear that the company will experiment with a number of different potential streams – we think Twitter search has tremendous revenue opportunity.

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