amadana SAL: Japanese company rolls out stylish mini pocket camera

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, March 16th, 2009

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A Tokyo-based design company called amadana today announced the amadana SAL [JP], a palm-sized video camera that can be pre-ordered in Japan starting April 17. Non-Japanese people interested in the stylish gadget can ask Japan Trend Shop, Gizmine, Geek Stuff 4 U or Rinkya to list it. The Japanese street price is $210.

Sized at just 95×54×12mm (weight: 85g), the amadana SAL features a 3MP CMOS sensor, a 2-inch 320×240 screen, 2GB of internal memory, a USB port and a mono mic. Video can be recorded in MPEG-4 (640×480 resolution) and at a frame rate of 30fps. The internal memory stores 2 hours of footage. Two SALs can be connected with each other via USB for double recordings.

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Believe it or not, but amadana says SAL is short for “Smile and Laugh、Share a Life、Share a Love、Sexy and Lovely”. Right. The device goes on sale in Japan in five different colors on May 22.

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