Dyson presents smaller vacuums built for the Japanese market

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, March 13th, 2009

dc26_motorhead

Dyson today took the wraps off compact versions of some of its vacuum cleaners that are specifically tailored to fit the smaller Japanese homes [JP]. Chairman James Dyson said in Tokyo although the vacuums are Japan-only at this point, they may be eventually made available in other markets as well.

All three versions of the DC26 (DC26 motorhead complete/turbinhead complete/turbinhead entry) have strange names and are around 30% smaller than base models. Sized at just 205×320×266mm, they are comparable in size to a sheet of paper in A4.

The turbinhead entry costs $750, while the turbinhead complete costs $820. Buyers of the high-end model, the DC26 motorhead complete (pictured above), will be set back $900 when the vacuums hit Japanese stores on April 10. Dyson expects to sell 250,000 units a year.

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