Fantasy sports site RotoHog secured $2 million in Series B funding from by VC funds Mission Ventures and DFJ Dragon. In 2007, the company received $7.8 million in Series A funding from DFJ Dragon, Mission Ventures, and others. Founded in 2006, RotoHog operates and develops custom branded fantasy sports games for clients such the NBA.com, LG Electronics, GoDaddy.com, Pro Football Weekly, and Turner Digital, among others. RotoHog previously received $1.8 million in seed and angel funding from Allen & Company, SCP Worldwide and StubHub founder and CEO Jeff Fluhr in 2006.
Rotohog is planning to use the funds to develop new technologies and products for partners and expand its client base, including looking to international markets. Rotohog’s product platform includes custom sports games, fantasy games developed for social networks, fantasy leagues and a branded sports market ticker.
Rotohog is doing similar things to social game developer VoxPop.tv, except in the sports genre. There is definite potential in engaging consumers on the web through branded contests and games, especially with sports.