In times of crisis, watchmaker Ulysse Nardin gets drunk, hooks up with UK cellphone OEM

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Friday, March 6th, 2009

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I saw this last night and in my late night haze I though I might have been hallucinating. Ulysse Nardin makes nice watches, mostly designing for yachting and diving, and they have a certain style that I particularly like. However, some douche convinced them to make a phone with a little automatic movement weight attached.

Apparently this movement will actually “power” the phone although the modicum of energy released by the motion of a small weight. It is more than enough to wind a watch, but I suspect the energy necessary to charge a battery is considerably higher.

It seems to me that there is some consortium of unscrupulous phone makers out there preying on foolish and desperate watchmakers. If an oligarch can afford $25,000 for a watch, they can certainly afford a $100,000 phone, right? This seems to be the company they partnered with, SCI Innovations. Looks promising. Please, watchmakers, innovate in your industry instead of trying these ham-handed attempts at “expanding” the luxury market.

Best of all, they call this hunk of crap the Chairman. Maybe they’re going for the Chinese contingent.

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