Case Logic announces new line of bags? How out of character!

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111277_1_1Case Logic announced recently at PMA that they are expanding on their already extensive lineup of bags. Of course, this announcement is focused on camera bags, but that is to be expected considering the venue.

They announced three new collections, the XNSLR, the TBC, and the SL. Here’s the press release, and expect them to update their website as more information comes available.

New Lines of Sleek, Sophisticated Cases Offer Solutions For Everyone From Snapshot-Happy Consumers to Professional Photographers And Enthusiasts

 

LAS VEGAS, March 2 /PRNewswire/ — Case Logic, the pioneer in organization solutions for consumer electronics, today introduced innovative new lines of camera and camcorder cases as well as a variety of other accessories at PMA, March 3 to March 5 at the Las Vegas Convention Center in booth #L219 in the South Hall.

 

(Photo: http://www.newscom.com/cgi-bin/prnh/20090302/LA76960)

 

This year, Case Logic continues its legacy of developing ground-breaking portable accessory solutions with a renewed focus on addressing the needs and desires of today’s on-the-go consumer.

 

“Case Logic’s commitment to helping photographers organize and protect today’s imaging technology will be showcased at PMA 2009,” said Jeff Warde, director of marketing for Case Logic. “Each year we continue to build upon our existing assortment of camera and camcorder cases to address the needs of a wide range of consumers, and we are excited to see continued growth in Case Logic’s photo/video product category as a result of our efforts.”

 

XNSLR Collection – More Than Meets The Eye

The new XNSLR line offers sleek designs and secure construction to ensure valuable SLR camera equipment stays safe while looking stylish. Case designs vary from a rugged backpack, compact holster and convenient messenger bag. Each bag provides full-featured functionality, including molded EVA Camera Cradles(TM) and customizable interior configurations and compartments to store a variety of gear, while a stealth exterior conceals the professional-grade equipment stored inside. This collection is perfect for the photography enthusiast or professional photographer seeking stylish yet discreet cases that provide quick access and protection.

 

TBC Collection – Something For Everyone

Also new at PMA 2009 is the TBC line, with cases that will appeal to both the seasoned photographer on assignment and the dad on the sidelines capturing his daughter’s soccer game. The TBC line makes it possible to store those large camcorders or small digital cameras without breaking the bank. Thick padding and smartly-designed zippers for fast access to gear are additional highlights.

 

SL Collection – Ultimate Protection for Valuable Hardware

The expanded SL line offers superior hardware protection with an impact- and moisture-resistant base, an adjustable neoprene Hammock Suspension System(TM) cradles an SLR camera and lens to minimize impact while in the case. This collection offers professional photographers and enthusiasts alike an assortment of solutions that provide unsurpassed protection and full-featured functionality, all within rugged exteriors that are designed to survive the elements and tests of travel.

About Case Logic

Case Logic, a brand within the Thule Group, is a leader in developing and delivering intelligent organization solutions for the ways people live. The company continues to create unique and intuitive products designed to transport, organize and protect everyday essentials.

 

Today, Case Logic develops and distributes portable and home storage accessories for CDs, DVDs, portable electronics, laptops, cameras and camcorders, automotive organization, luggage and travel essentials to customers across the globe.

 

Case Logic is owned and operated by Thule, the world leader in sports utility transportation. Thule delivers solutions for active families and outdoor enthusiasts wanting to transport their equipment by vehicles safely, easily and in style.

 

For more information about Case Logic and its products, please visit www.caselogic.com

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