There goes Ritz Camera

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Monday, February 23rd, 2009

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And so the economic crisis hit America’s largest digital camera retailer: Ritz Camera. The retailer just filed for Chapter 11 thanks to lower than expected sales during the ’08 Holiday season. Thankfully for everyone involved, Chapter 11 bankruptcy is simply a reorganization which means they will probably stick around for a bit. That is if a judge approves $85 million in financing. Hopefully the retailer will make some changes — lots of ‘em.

Maybe if Ritz actually stocked higher quality products at Internet competitive prices, the stores would do better. Just saying. Ritz has always been for me a last resort if I forgot to order a part offline and I cannot wait for shipping. Only once have I ever received quality service from a Ritz store.

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