Photo on screen by Emrank

We didn’t like the AT&T Quickfire when we first saw it, and we didn’t really like it once we’d given it a full review, either. Turns out, AT&T doesn’t like it too much, either. We’re not sure if some horrible flaw was discovered or if they’re just not selling well enough, but AT&T has killed the product indefinitely citing failure to meet “performance expectations”. With dealers being told to “quarantine all existing inventory” and customers requiring exchanges being offered alternative products, we’re guessing it’s the first one.

Check out the full email sent to AT&T internalites after the jump.

Full email, via Engadget:

Product Advisory: PCD Quickfire GTX75 Stop Ship / Stop Sell
START AND END DATE: February 22, 2009
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OVERVIEW: AT&T has received reports that the Quickfire GTX75 is not meeting AT&T’s minimum performance expectations and all sales should be immediately suspended.

The affected SKUs are:
· 64941 Quickfire Silver
· 64940 Quickfire Orange
· 64942 Quickfire Green
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CRITICAL, MUST KNOW/MUST DO:
Customer / Embedded Base: Standard under 30 day and over 30 day return and exchange policies apply. Customers requiring an exchange should be offered a comparable substitution.

Existing Product: Stop shipping and stop selling all existing inventory of the Quickfire GTX75.

New Product: TBD

Distribution Center: Stop shipping and quarantine all existing inventory.
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CHANNEL INSTRUCTIONS: All Channels should stop selling the Quickfire GTX75 immediately and quarantine all existing inventory pending additional updates. This quarantine includes demo units. Do not return unsold inventory to the AT&T Returns Center until instruction is provided.

Dealer: Stop selling the Quickfire GTX75 immediately and quarantine all existing inventory.

Customer Returns and Exchanges: Standard under 30 day and over 30 day return and exchange policies apply. Customers requiring an exchange should be offered a comparable substitution.
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TRAINING
Please read the entire Product Advisory to ensure a proper understanding of the issue.
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ACCOUNTABILITY/RESPONSIBILITY:
Distribution Centers: Stop shipping and quarantine all existing inventory.

Channels/Markets: All Direct Channels and the Dealer Channel should stop selling the Quickfire GTX75 immediately and quarantine all existing inventory, pending additional updates.

Returns Processing Center: Adhere to Standard Returns Processes.

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