Leica and Panasonic will not be sitting in a tree, have no intention to K-I-S-S

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Wednesday, February 18th, 2009

leica_3f_1

Rumor has it that Leica is considering selling off its low-end digicam business to Panasonic. Panasonic already OEMs Leica’s point-and-shoot line so it makes a lot of sense but of course Leica is denying it.

The original rumor popped up last week when there was speculation that the Leica/Lumix partnership would blossom into something more like a merger. Sadly, Leica says no.

However, a Leica UK spokesman told Amateur Photographer that Leica will ‘always be at the receiving end of company strategy speculation’.

A UK spokeswoman for Panasonic said that talk on the internet was just a ‘rumour’.

Oh well. Back to the meat slicer.

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