A Breguet that makes me cry

Wednesday, February 11th, 2009

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

Look at this monster. This is a Breguet Transatlantique XX, one of the most accessible of watches in the house (the steel version goes for about $6,000 on a good day) but they’ve essentially destroyed it by making it out of gold with a white gold clasp. My initial impression after seeing the PR shots was “Huh, this is OK.” Then I saw the video after the jump. ABlogtoRead takes the video itself apart for sounding more like a 6th grade Sex Ed filmstrip than a sales video, but by gar if I hate the gold on this.

The Transatlantique is based on Breguet’s post-WWII military watches and has a date and flyback chrono, two features sorely lacking on most classic chronos. Great stuff when it doesn’t look like it belongs on the wrist of a sunburned mafioso.

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